Designing a new logo and brand identity for the Coral Restoration Foundation, I aimed to create a visual representation of the organization’s mission and values. Coral reefs are the most vital ecosystems on Earth, sustaining life on our planet, and the Foundation’s work to restore them is of critical importance. The color palette I chose was inspired by the vibrant hues of coral and the ocean.

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Overall, my hope is that this new brand identity could help the Coral Restoration Foundation stand out and attract more support and attention to their crucial work. Focusing on applying this new brand identity to their merchandise, I hope that they could be sold by the charity to raise more funds.